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Privacy Policy for Travelmax, Inc
Effective December 1, 2007
This is the Privacy Policy for Travelmax, Inc an independently owned and operated travel agency. References herein to “we,” “us,” and “our” shall mean Travelmax. We are part of the network of Virtuoso, Ltd. (“Virtuoso”), Specialists in the Art of Travel. Virtuoso provides marketing, sales, technology support and exclusive services and products to leading independent luxury travel agencies and the world’s best travel providers and destinations.
Your privacy is extremely important to us. This Privacy Policy states the principles and practices that apply to our collection and use of information that you, our clients and prospective clients (hereinafter referred to as “you” and “your”) provide to us, whether in person, by telephone, mail or e-mail, or through our web site www.travelmax.com (referred to as this “Site”).
1. What Information Does Travelmax Collect?
You can view this Site without telling us who you are or revealing any personal identifying information about yourself. However, you may voluntarily provide certain personal identifying information to us in connection with your purchase of travel-related products and services (all of which will be referred to as “Personal Information”). If you choose to provide us with Personal Information, you consent to our collection of that information and to the transfer and storage of that information on our servers located in the United States. Personal Information includes all information you voluntarily provide to us, whether in person, by telephone, mail or e-mail, or on this Site, such as: (i) your contact information (e.g. name, telephone number, passport number, driver’s license or state identification number, and postal and e-mail addresses); (ii) financial information (e.g. credit card number, security code, password, cardholder name, billing address, and expiration date); and (iii) information related to your travel profile (e.g. travel preferences, including seat selection, frequent flyer/hotel/car rental program information, booking history and interests, and special health accommodations).
In addition to any Personal Information you may voluntarily provide to us, this Site also collects general information regarding visitors and users of this Site as it relates to their use of the Site (referred to herein as “Aggregated Data”). This information is collected automatically each time a user navigates our Site. The term Aggregated Data includes, but is not limited to, such information as traffic patterns, number, frequency and duration of visits to certain pages, visits from other web sites or to third-party web sites linked to this Site, use of particular services and interest in services, information or features of the Site or other parties made available through or found at the Site. This information is anonymous and is useful for improving the content and navigational tools of our web site. Aggregated Data may also include information or data obtained from you or other sources which has been combined with or compiled from other information or data in such a manner to no longer be personally identifiable or linked to an individual. Aggregated Data is not considered Personal Information for the purposes of this Policy.
2. How Does Travelmax Use the Personal Information Provided by You?
We will collect and retain Personal Information you provide to us, and may use the Personal Information in any manner that is consistent with the uses stated in this Policy or disclosed elsewhere in this Site at the point you submit such Personal Information. At the time you provide Personal Information or make a request, the intended use of the information you submit will be apparent in the context in which you submit it and/or because the Site states the intended purpose.
We may use your Personal Information for the following general purposes:
(i) to provide you with the products and services you request;
(ii) to provide you with travel confirmation and updates;
(iii) to manage your account, including processing bills and providing travel notifications;
(iv) to communicate with you in general;
(v) to respond to your questions and comments;
(vi) to notify you about any special offers and products or services that we believe may be of interest to you (but if you do not wish to receive marketing communications from us or participate in our ad customization or feedback programs, please contact us at Maxine@travelmax.com or simply indicate your preference by following the directions provided in the e-mail or a link on the advertisement.
(vii) to otherwise customize your experience with Travelmax;
(viii) to reward you as part of any reward and recognition program you choose to join;
(ix) to request further information from you;
(x) to prevent potentially prohibited or illegal activity;
(xi) to tell you about targeted marketing, service updates and promotional offers based on your communication preferences; and
(xii) to resolve disputes, collect fees, and troubleshoot problems.
3. Disclosure of Your Personal Information
a. Travelmax may share your Personal Information (only to the extent reasonably necessary or as required by the circumstances) and Aggregated Data, when applicable, with the following parties:
(i) Virtuoso, in order for Virtuoso to (1) assist Travelmax in providing the requested travel services to you, (2) provide aggregate reporting to Travelmax and certain third parties (using only Aggregated Data and not individual Personal Information when provided to third parties), and (3) provide 24/7/365 trip interruption customer support for certain eligible clients.
(ii) The highly regarded vendors and preferred suppliers with which Travelmax has alliances so that you may receive information about exclusive offers or other luxury products and services in which you may be interested (but if you do not wish to receive marketing communications from those parties, please contact us at Maxine@travelmax.com or simply indicate your preference by following the directions provided in the e-mail or a link on the advertisement;
(iii) Non-affiliated third party vendors and service providers which provide certain services or functions requested by you and/or which fulfill your requested transactions, including but not limited to, hotels, airlines, cruise lines, tour operators and car rental companies, as well as service providers who assist with our business operations (such as fraud investigations, bill collection and affiliate and award programs).
(iv) Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).
(v) The appropriate parties if it is requested by a government agency or law enforcement personnel or if we are otherwise required by law to disclose it in response to subpoenas, court orders, or other legal process, to establish or exercise our legal rights, to defend against legal claims, or as otherwise required by law (in which case, we reserve the right to raise or waive any legal objection available to us).
(vi) The appropriate parties in order to investigate, prevent, or take action regarding illegal or suspected illegal activities, to protect and defend the rights, property, or safety of Travelmax, our clients or others, and in accordance with our terms and conditions and other agreements.
(vii) Other appropriate entities, such as our successors or assigns, should we undergo a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.
(viii) The appropriate parties when we believe in good faith that disclosure is required to protect the security, property, assets and/or rights of Travelmax from unauthorized use or misuse of the Site or anything found at the Site.
b. Once your Personal Information has been shared with a non-affiliated third party in accordance with this Policy, we cannot control how that third party collects, uses or shares your Personal Information and as such, we will thereafter have no responsibility for its use. Protection of your Personal Information in the possession of any such third party shall be governed by the privacy policy of that third party.
4. Security of Information
Travelmax maintains a comprehensive information security program that is designed to ensure the security and confidentiality of your Personal Information by:
(i) Protecting against any anticipated threats or hazards to the security or integrity of such information;
(ii) Protecting against unauthorized access to or use of such information;
(iii) Detecting, preventing and responding to, in a prompt manner, attacks, intrusions or other system failures;
(iv) Ensuring the proper disposal of such information; and
(v) Regularly testing or otherwise monitoring the effectiveness of Travelmax’s information safeguards.
E-mail communication to and from this Site is not secure unless clearly noted otherwise. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending Personal Information to us by e-mail.
5. Links to Third-Party Sites
This Site may contain links to third-party web sites or resources, whose information practices may be different than ours. Prior to providing any information to such sites, you should consult the other sites’ privacy policies and notices as we have no control over information that is submitted to, or collected by, these third parties. These linked sites are not under the control of Travelmax, and we are not responsible for the contents of any linked site or any link contained in a linked site. Travelmax is providing these links only as a convenience, and the inclusion of a link does not imply a referral to or an endorsement of the linked site by Travelmax].
Our site may use a reputable third party to present or serve the advertisements that you may see on this Site. These third party ad servers may use Cookies, Web Beacons, or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by this Policy. We are not responsible for the use of information collected by such third parties.
6. Disclaimer Regarding Third-Party Sites
Travelmax makes no representations or warranties whatsoever about any third party goods, services or products or any third party web site which you may access through this Site. When you access a non-Travelmax site, you understand and acknowledge that it is independent from Travelmax and Travelmax has no control over or responsibility for content, the privacy of information on, or the availability of that web site. You further acknowledge and agree that Travelmax shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with your use of or reliance on any such content, goods, services or products available on or through any such non-Travelmax web site or resource.
7. Children's Privacy
Travelmax does not sell travel or other services for purchase by children. Please be aware that Travelmax has not designed this Site for, and does not intend for it to be used by, anyone under age 18. Accordingly, this Site should not be used by anyone under age 18. Travelmax specifically requests that persons under the age of 18 not use this Site or submit information to the Site.
8. Changes to this Privacy Policy
Travelmax may update this Policy in the future. We will notify you about material changes to this Policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on this Site.
9. Applicability of this Policy
This Policy is applicable only to the information practices of Travelmax, Inc. It does not apply to the information practices of any affiliated entities (such as parent or subsidiary entities) or non-affiliated third parties. This Privacy Policy is limited in application to natural persons who are legal residents of the United States of America.
For certain situations or promotions or for certain operations, we may adopt limited-applicability privacy practices or protocols that vary from this Policy (referred to as an “Additional Privacy Protocol”). The Additional Privacy Protocol will apply for the specified situation, and in the event of a conflict between the Additional Privacy Protocol and this Policy, the Additional Privacy Protocol will control over this Policy for the expressly specified situation, promotion or operation.
10. Your Consent to This Privacy Policy
By providing Personal Information to us, you are giving your consent and permission for any use of the Personal Information that is consistent with the uses stated in this Policy or elsewhere at the Site at the point you submit such Personal Information, and such consent will be presumed by Travelmax, unless you expressly state otherwise at the time you submit the Personal Information. If you do not agree to the uses stated in this Policy or disclosed elsewhere at the Site, please do not use the Site or provide us with any Personal Information.
11. Viewing or Changing Your Personal Information
You should obtain the consent of any third party prior to your providing any Personal Information of that third party through this Site, as any access to view or change his/her information may be available only through your account.
If you would like to review your Personal Information and communication preferences retained by Travelmax or request changes to such Personal Information, please contact us at Maxine@travelmax.com or toll free at 1-(800) 367-4309
12. Questions or Comments? If you have any questions or concerns about this Policy or the way we use your Personal Information, please feel free to call us at – 1-(800) 367-4309 or write to us at Maxine@travelmax.com or by mail to Travelmax, Inc, 236 Fifth Ave, Indialantic, FL 32903. Your privacy is of the utmost importance to Travelmax, and we welcome your feedback.
13. California Privacy Rights
California residents have the right to request in writing from Travelmax:
(i) a list of the categories of Personal Information, such as name, address, e-mail address, and the type of services provided to the customer, that Travelmax has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes, and
(ii) the names and addresses of all such third parties.
To request the above information, please call us at, 1-(800) 367-4309 e-mail us at Maxine@travelmax.com or write to us at Travelmax Inc, 236 Fifth Avenue, Indialantic, FL 32903 or toll free 1 (800) 367-4309 or by fax to (321) 722-0521. Please include in your correspondence a reference to “California Disclosure Information.”
We will respond to such written requests, free of charge, within 45 days following receipt at the e-mail, fax number or mailing address stated above. If we receive your request at a different e-mail, fax number or mailing address, we will respond within a reasonable period of time, not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.
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